Chinese-branded electric vehicles are popular in the Norwegian auto market

Statistics from the Norwegian Road Federation (OFV) show that electric vehicles held a 97% market share in June, setting a new global record. In the first half of the year, the overall electric vehicle market share reached 93.7%, an increase of 8.8 percentage points year-on-year, almost completely replacing traditional fuel vehicles.

In the first half of the year, Chinese-branded passenger cars accounted for a record 12.3% of new car sales in Norway, nearly doubling the 7% share in 2023. Among the 15 best-selling auto brands in Norway in June, four Chinese brands—Polestar, BYD, MG, and Xpeng—were all on the list.

In June, Norway sold 17,799 pure electric vehicles, a 27% year-on-year increase. This record market share was driven by the massive delivery volume of the Tesla Model Y, which soared 115.3% year-on-year, contributing to a 54% year-on-year increase in Tesla's new car sales in Norway. Tesla Model Y delivered a total of 5,004 units, achieving a 27.2% market share, becoming the best-selling model in Norway's electric vehicle market in June and maintaining a commanding lead.

Among the top-selling auto brands in June, Chinese brands collectively performed well, demonstrating a deepening of their presence and growing market recognition. Among the top 15 best-selling auto brands, BYD ranked 8th with 754 units and a 4.1% market share, a 450% year-on-year surge in sales, demonstrating its burgeoning product strength. MG, with 475 units and a 2.6% market share, ranked 12th. Xpeng, driven by its G6 and G9 models, sold 346 units, a 236% year-on-year increase, and a 1.9% market share, ranking 14th.

In the first half of 2025, among the top 15 best-selling auto brands, BYD sold 2,411 vehicles, capturing a 3.2% market share and ranking 12th. MG ranked 13th with sales of 1,966 vehicles and a 2.6% market share. Polestar ranked 14th with sales of 1,851 vehicles and a 2.5% market share. New energy vehicle Xpeng Motors, with sales of 1,667 vehicles, achieved a 2.2% market share and ranked 15th.

The Norwegian market, with its high electrification potential, highly favorable policies, and sophisticated and rational consumers, provides a "stress test"-level overseas testing ground for Chinese electric vehicle brands. Brands like BYD and Xpeng have gradually established a firm foothold, demonstrating that Chinese electric vehicles have the technological, product, and operational capabilities to compete with global giants.